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FDA Calls for Removal of Puff Bar Vape Device From The E-cigarette Market.

(WASHINGTON) — U.S. health officials are cracking down on a brand of fruity disposable e-cigarettes that is popular with teenagers, saying the company never received permission to sell them in the U.S.

The Food and Drug Administration sent a letter Monday telling the company to remove Puff Bar e-cigarettes and other disposable flavor device from the market within 15 business days, including flavors like Lychee ice, blue Razz and mango. The agency sent warning letters to nine other companies either selling similarly unauthorized e-cigarettes or nicotine solutions that illegally appeal to children. Some of those mimic packaging of sweets and cereals like Twinkies and Cinnamon Toast Crunch.

The regulatory action comes months after anti-vaping advocates warned that disposable vapes like Puff Bar were a glaring loophole in the FDA’s ban on flavored e-cigarettes. That policy, which took effect in February, narrowly targeted reusable vaping devices like Juul, the blockbuster brand that helped trigger the teen vaping craze in the U.S. Under the policy, only menthol and tobacco flavors were allowed for those devices. But the flavor restrictions did not apply to disposable vaping products like Puff Bar.